

Sheetal Rajpal
Sheetal Rajpal
Digital Product Leader
Ex- Founder, Product @ Amazon, Engineering at Micron, Analytics & ML at LendingTree, Director of Strategy at PepsiCo
Digital Product Leader
Ex- Founder, Product @ Amazon, Engineering at Micron, Analytics & ML at LendingTree, Director of Strategy at PepsiCo
Get to know me!
Hello all -
I am a Digital Product Leader (GM style) with 15+ years of experience in building and growing software tech products using data analytics, AI/ML, research, strategy, and user empathy across domains, including subscription, marketplace, media-tech, ed-tech, health-tech, real-estate tech, fintech, SaaS and e-commerce.
I'm currently available to consult on Product & AI Strategy, setup a discovery call with me to see how I can help!
My last full-time role was at Amazon, where I led the Kids+ subscription product (SaaS) with $XXXMM ARR. Under my leadership, I proudly lead my team to deliver (1) growth in business outcomes (2) increased user star ratings and (3) winning industry awards.
I am passionate about creating magical and personalized experiences and leveraging data to unleash innovation. Throughout my career I've owned and delivered positive business outcomes across end-to-end customer journey. I have expertise in AI product management including conversational AI, LLMs, Generative AI, NLP, predictive modeling, recommendation engines, AI powered search experiences, matching algorithms and lead scoring.
I have a strong technical acumen, a keen eye for simplified design and a data-driven mindset which enables me to invest in the right solutions. I have hacked ML learning methods to unpack hidden insights and leverage AI/ML to deliver personalized and relevant content and recommendations to customers. I also have a knack for simplifying complex which serve me in creating a bold vision, strategy, and decision frameworks that inspire and align teams to deliver.
I have an MBA from The Wharton School and an undergrad in Computer Science and Mathematics. I am constantly adding to my skillset in leadership, design, product management and machine learning to fuel my curiosity & desire to learn and grow.
I thrive in complex, innovative, and ambiguous environments where I can find new growth arcs. I love building and scaling teams and empowering them to succeed. I credit my success to my unending optimism, curiosity and inspiring others around me. I cherish sharing my expertise as a speaker in various product communities including, Wharton AI studio, Product School, Products that Count, Women in Product, Sidebar, Round, Criya, and others.
My personal interests include exploring the world through reading and traveling. Ask me about my last travel destination or book!
THINGS I DO
PRODUCT STRATEGY
I craft winning product strategies by blending (1) customer insights, (2) data-driven decisions, and (3) a clear vision for long-term growth. My approach starts with deeply understanding customer needs and market dynamics.
GROWTH
I drive growth by focusing on three levers: customer acquisition, engagement, and retention. Launching high-impact initiatives that not only move key metrics but also build lasting customer value.
BUILDING HIGH PERFORMING TEAMS
I build high-performing teams by fostering clarity, autonomy, and accountability. I ensure every team member understands the “why” behind our goals, empowering them to make decisions and take ownership. I prioritize collaboration, create a culture of continuous learning, and drive alignment around outcomes—helping teams deliver exceptional results while growing their capabilities.
Speaking Gigs & Community
I enjoy sharing my learnings with others - check out some of my recent work
BUILDING AI-POWERED PRODUCTS
Moderated by Denise Hemke
Discover how to create AI-driven products and teams that stand out, scale effectively, and deliver measurable results. This webinar will cover key pillars for success in the rapidly evolving AI landscape, including understanding the core technical concepts behind impactful AI solutions, identifying the right challenges where AI can drive meaningful value, strategically prioritizing AI initiatives to align with business objectives, and hiring and structuring the right talent to execute and sustain AI-driven innovation. Whether you’re starting your AI journey or optimizing existing efforts, this session provides actionable insights to help you lead with confidence in the AI space.
Link - bit.ly/40p4NPQAI PRODUCT STRATEGY
PRODUCT SCHOOL
Product School is the global leader in Product training with a community of over two million product professionals.
As a featured speaker, I help inspire the next generation of Product Managers to create innovative products and apply best practices in their work. My most recent workshop on AI had 359+ attendees.
Wharton AI Alumni Studio
Board Member
Bringing the Wharton Alumni community together for AI thought leadership and helping tech companies unlock growth through partnerships
Maven
Instructor on AI
Maven is a platform for cohort-based courses from industry experts.
Product Voices Podcast
Featured Speaker
Topic => The future of B2C subscription products (and all digital products, for that matter) and how ML, AI, data analysis, and more will be shaping that future.
Apple podcasts: https://podcasts.apple.com/us/podcast/the-future-of-b2c-subscription-products-the-impact/id1606540684?i=1000645341372
Spotify: https://open.spotify.com/episode/7wtV8mCQx14204KKJ4GGqK?si=z1pmZrjtQHKIyZnzwjCUWQRound
Tech Community
Led a number of sessions on leadership and product management
My work
Companies I've worked at include:
Head of Product
AMAZON
Global Product lead responsible for Kids+ subscription product with $XXX MM in ARR (annual recurring revenue) in 5 countries (US/CA/UK/DE/JP).
After 2 years under my leadership the product had impressive outcomes including (1) growing business outcomes, (2) increasing user star ratings and (3) winning a highly coveted industry award by Kidscreen
Launched multiple GenAI products from 0-1
Head of Product - AI / ML
LENDINGTREE
Increased scope from one vertical to multiple - Personal Loans & Student Loans
Achieved significant business results and improved user satisfaction across end-to-end UX
Director - Strategy & Insights
PEPSICO
Identified as top tier talent (top 5%), received 2 promotions during ~4 year tenure, selected for Pinnacle Leadership development program (one of 25 high-potential women leaders), and Ring of Honor candidate in annual company-wide meeting
Led initiatives for C-level executive team to drive growth across the full range of beverage brands (13+ brands)
Engineering lead / Software Development Engineer
MICRON TECHNOLOGY
Started as a software engineer received multiple promotions with increasing scope to Engineering Lead for module assembly division
TESTIMONIALS
Ridhima Arora
Group Product Leader @ Walmart eCommerce
"Sheetal is a creative & out of the box product leader. She is one of those rare people who are able to successfully shape and drive product and technical strategy through to implementation. She is a true pleasure to work with, a fantastic collaborator and someone who is always able to add real and deep value to anything you work with her on or even just speak to her about! I have worked with Sheetal in Amazon for almost 1.5 years over multiple products and love the passion and drive that she brings to work. She is able to provide objective and innovative solutions to strategic problems.She combines relentless search for knowledge and continuous improvement with superior relational skills. Her data driven mindset and simplicity in approach makes her a highly effective and strategic product leader. She is the 1% of PMs who knows how to get 80% of the value out of any product with 20% of the effort. She does so consistently and with ease by launching products and achieving compounding effects for the product. She is always finding ways to maximize the impact for the product she leads. She is an absolute pure leader, diligent, organized, and I would recommend her to any organization!"
Sanam Narula
Senior Product Leader @ Amazon
"Sheetal is one of the exceptional PMs I have worked with. I am constantly amazed by her attention to detail, customer focus and innovative thinking. She is also a superb storyteller who weaves in data to convince the stakeholders."
Dipanjan Sen
PRODUCT LEAD @ AWS
"Sheetal was instrumental in helping me land my new role as a Sr PM at Amazon.
I started working with Sheetal earlier this year, and from the beginning I was impressed with her coaching style that helped me prep for product sense and execution interviews for various companies. She was also empathetic to my background and my strengths and personalized her coaching giving me many actionable strategies. She was also very approachable and available that made working with her a breeze.
When it came to interviewing at Amazon, she obviously was my go-to person. She went above and beyond in helping me improve my narrative given her extensive knowledge of working culture and interviewing at the company. I look forward to working with her again in the future."Eric Wellner
GM @ LendingTree
"Sheetal was a pleasure to work with. She took on big tasks with positive energy and delivered answers to complex questions in a fast paced and quickly changing environment. She is precise in her answers which are always validated by data. Her analyses and strategic insights confidently drove business decisions. Not to mention just a fun and engaging person to work with. She's a strong leader and looking forward to seeing her career grow!"
Robyn Hussa Farrell
President & CEO @ Resiliency Technologies
"Sheetal came on board of Mental Fitness - a national nonprofit organization - and has been a true innovator, collaborator and strategic visionary. Our organization was going through a great deal of change and capacity building and -- from the moment she joined our team -- Sheetal rose to the occasion, brought a delightful spirit and assisted in refining our mission and goals. Recently, Sheetal stepped into the role of the President of our organization and has already set a new standard for our Board and our overall direction. I recommend Sheetal without reservation for any work that she may pursue. "
Khari Otto
Senior Product Designer
"Ownership is one of many strengths Sheetal brings to the team. She has a deep understanding of her product space and looks around corners for ways to serve our customers. Sheetal has thoughtful insights and a great design sense which helps the team refine the CX during the creative process. She earns the trust of her colleagues by facilitating collaborative and productive conversations that propel the team and the business forward."
Caroline Rothstein
Board President & Member - Mental Fitness
"Sheetal is an absolutely incredible thinker, worker, and collaborator. I've had the honor and privilege of serving alongside her on the Mental Fitness, Inc. Board of Directors for two years during which our membership has overlapped. Her ability to manage, oversee, and lead strategic planning initiatives is tremendous. Most recently, Sheetal took over as Interim President. The transition has been smooth, concise, and invigorating for the organization. She brings wonderful and fresh leadership to the table, and has already jump started several new initiatives. MFI would not have made the progress it has these past two years without Sheetal's guidance and support. She is organized. She is succinct. And is a joy working with her! I recommend her for any and all positions and opportunities, especially those that include marketing, branding, strategic planning, big picture visioning, and group collaboration work. "
Cassie Marcotte
Senior Product Marketing Leader @ Amazon
"It is always a great experience working with Sheetal. She is excellent at communicating the value behind her initiatives for both customers and the business as well as keeping partner teams informed. She is always open to exploring and collaborating on new ideas, but knows when to effectively push back in order to prioritize and align on the most impactful projects."
Tim Fowler
Senior VP @ PepsiCo
"I have known Sheetal for over two years and have been consistently impressed with her ability to learn new things quickly, her responsiveness to tackle challenges and her analytic abilities. She has an ability to make the complex understandable in a way that supports sound decision making. She is both coachable and able to coach others which make her able to work across the company to help drive impact beyond her direct accountabilities. I have also been particularly impressed with her intellectual curiousity... especially in one case that stands out when at a business she listened to our juice making processes and drew parallels to wine making that made us all think differently about how we might apply that parallel. She takes initiative, has excellent communication skills and can always be counted on to follow through on her commitments."
Tatiana Schafer
Partnerships @ Google
"Sheetal was my Marketing 101 TA at Wharton - she taught a recitation of 25 students. We met every week, and her role was to lead a case discussion. She was always very well prepared for class, answered our questions and made us feel comfortable voicing our opinions, which was very important since class participation was an integral part of how we were graded. I looked forward to coming to class each time!"
Amy Patel Daschel
Head of Strategy AI/ML @ Google Cloud
"I had the opportunity to work with Sheetal at Pepsi, while working in a cross-functional role with the sales and brand management teams. During this time Sheetal was an exceptional mentor and coach. She is knowledgeable, possesses a great deal of initiative, and is always available to help and guide newer members of the team on challenging projects. She takes a personal interest in others success, as she is still focused on helping me with my career aspirations years later, and I continue to seek and value her guidance."
Copyright 2019